START WITH YOUR STRONGEST PRODUCED WORK. DO ONLY SHOW WORK THAT YOU FEEL CONFIDENT ABOUT.

KITTY LEECH

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In previous chapters we learned the guidelines that many experienced professionals and seasoned academicians recommend in developing a portfolio. Although there are no hard-set rules, some standards do apply. This chapter looks at some commonly accepted practices and things to avoid. These are the golden keys, or the do’s and don’ts, of portfolio development, presentation techniques, and marketing.

Portfolio Development Do’s: Good Practices

•  Most reviewers will say that a portfolio must be put together in such a way that it answers questions ...

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