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Show Case, 2nd Edition by Rafael Jaen

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DESIGNERS … SHOULD BE ABLE TO DRAW—FREEHAND, NOT JUST IN PHOTOSHOP—DRAFT, DEAL WITH COLOR, AND UNDERSTAND COLOR BOTH IN LIGHT AND PIGMENT.

DAVE TOSTI-LANE

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In previous chapters we established that a portfolio is (a) a showcase of the artistry of a designer and a technician, (b) a reference archive that features processes and design solutions, and (c) a storybook that emphasizes the individual’s professional growth and versatility. In this chapter we will add a new aspect to the discussion by exploring the portfolio as a marketing tool that has specific goals.

General Considerations

The audience for which your portfolio is intended can define ...

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