OTHER TITLES IN OUR CONSUMER BEHAVIOR COLLECTION
Naresh Malhotra, Georgia Tech, Editor
- Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products by Caroline Le Bon
- Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Second Edition by Claus Ebster and Marion Garaus
- Consumer Experiences and Emotion Management by Avinash Kapoor
Announcing the Business Expert Press Digital Library
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