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Shopper Marketing, 2nd Edition by Ville Maila, Markus Stahlberg

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The real power of brands in the digital worldwhat marketers must know about the online shopping decision process

JULIANO MARCILIO

Juliano Marcilio is the President of Experian Marketing Services for Latin America, a leading global information services company providing data and analytical tools to clients in more than 90 countries. Juliano has a BA from PUC-SP and a certificate in Banking and Financial Institutions Management from the University of Michigan, and graduated from Harvard Business School’s General Management Program.

Think about an item that you would like to buy. Just anything, the first good that comes to your mind.

Now imagine you are in front of a computer connected to the internet with a web browser open in a search engine ...

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