O'Reilly logo

Shopper Marketing, 2nd Edition by Ville Maila, Markus Stahlberg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Connected shoppers are here, now – but how do you connect with them?

JASON ROGERS

Jason manages Catapult’s digital practice, which includes digital shopper marketing, mobile and social specialty groups. Catapult is an action-based marketing solutions agency, providing shopper marketing, consumer promotions, strategic insights and interactive solutions (web, mobile, CRM), all through an integrated team approach.

Connected shoppers are here, now. How can you connect with them?

Before we get ahead of ourselves, let’s establish something: consumers are different from shoppers. We’re consumers every moment of our lives. We’re bombarded with marketing from the moment we awake and hear a DJ promoting a concert to when we watch TV at night and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required