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Shopper Marketing, 2nd Edition by Ville Maila, Markus Stahlberg

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The circle of shopper marketing mechanization

DICK BLATT

Dick Blatt served for 17 years as the chief executive of POPAI – The Global Association for Marketing at Retail. He presently serves as president of Planar World Consulting. He recently co-authored with Rick DeHerder the book Shopper Intimacy: A practical guide to leveraging marketing intelligence to drive retail success.

The circle of shopper marketing mechanization

The use of new technologies in shopper marketing is providing untold potential in shaping how shoppers shop, how retailers and brands track, and how bricks-and-mortar retail can change. This mechanization of the path-to-purchase process is seen in individual applications, but should also be viewed from the standpoint ...

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