O'Reilly logo

Shopper Marketing, 2nd Edition by Ville Maila, Markus Stahlberg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Putting the shopper in your shopper marketing strategy

MATT NITZBERG

Matt Nitzberg is Executive Vice President of Communications & Media at dunnhumbyUSA. Matt is responsible for business strategy, innovation and client value creation for delivering precisely targeted and highly relevant communications across a range of media. Prior to his current role, Matt established and led dunnhumbyUSA’s Manufacturer Practice, coordinating the company’s global strategy for engaging consumer packaged goods companies. Previously, Matt held marketing roles of increasing responsibility at Procter & Gamble and Borden Foods, and a variety of senior roles at Information Resources, including the leadership of IRI’s National Accounts client group.

Introduction ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required