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Shopper Marketing, 2nd Edition by Ville Maila, Markus Stahlberg

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Shopper marketing’s true potential

DAN FLINT

Dan Flint is the Proffitt’s Inc. Professor of Marketing at The University of Tennessee. He has published many scholastic research articles in the top journals of marketing and logistics as well as trade, has been teaching marketing and sales for 17 years at all levels, and is the Director of UT’s Shopper Marketing Forum.

‘It’s tough to make predictions, especially about the future’ YOGI BERRA

Where will shopper marketing be in the future? I have had numerous discussions on this question with many learned business executives, managers and scholars. The trick lies in answering the question such that it is more than simply an opinion. But at the end of the day, all predictions are opinions, some ...

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