Ken Barnett is chief executive officer for MARS Advertising Inc. MARS offers advertising and marketing services. The company provides retail, consumer, and channel marketing and networking services.
When Advertising Age took their latest look at ‘What the media agency of the future will look like’ (Ad Age, 2010), 11 industry leaders shared their visions. Not surprisingly, none mention the words ‘shopper’, ‘retailer’ or ‘path-to-purchase’. Instead we got visions such as the following: