O'Reilly logo

Shopper Marketing, 2nd Edition by Ville Maila, Markus Stahlberg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Shopper promotionswhat can marketers learn from price discounts?

MARKUS STÅHLBERG

Markus Ståhlberg is the Group Managing Director of Phenomena Group in charge of the company’s global operations. Phenomena Group is an international shopper promotions agency operating in 22 countries around the world and working with clients such as Unilever, Nestlé, Anheuser-Busch InBev and Pepsico.

Shopper loyalty: what marketers can learn from price discounts

In his wonderful book Buyology, Martin Lindström explains in detail how the human brain is affected by marketers’ efforts. As well as many examples of consumer marketing, he gives one interesting example of the shopper context. Someone is standing in front of a shelf and considering which brand of ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required