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Shopper Marketing, 2nd Edition by Ville Maila, Markus Stahlberg

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Ensuring your brand gets on the shopping list

ROBERT LEVY

Robert Levy is the president of BrandSpark International, founder of the Best New Product Awards. BrandSpark International (www.BrandSpark.com) is a forward thinking market research and brand strategy firm with expertise in brand positioning, new product innovation, media optimization and consumer trends. The Best New Product Awards (www.BestNewProductAwards.biz) is North America’s premier consumer-voted awards programme, focusing on everyday packaged goods products in food, health and beauty and household care. The Best New Product Awards surveys currently survey over £100,000 shoppers annually.

This year BrandSpark International completed it’s third annual BrandSpark/Better Homes ...

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