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Shopper Marketing, 2nd Edition by Ville Maila, Markus Stahlberg

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Tailing your shoppersretailing for the future

ANNAMARIA M TURANO

AnnaMaria M Turano is an executive director of MCAworks. She leads client engagements involving corporate and product brand strategy, customer value proposition development and new product development. She is the co-author of Stopwatch Marketing. MCAworks is a management consulting firm based in Westport, CT, USA, which is dedicated to helping clients accelerate and sustain business growth via action-oriented sales and marketing strategies.

Retailing versus routine

Imagine that shopping was no longer seen as an obligatory activity checked off on customers’ daily or weekend ‘to do’ list. Imagine that shopping was an anticipated everyday part of customers’ daily routine – just ...

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