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Shopper Marketing, 2nd Edition by Ville Maila, Markus Stahlberg

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The shopping motives of Chinese shoppers

Image KEVIN MU

Kevin Mu is one of the two founders of U-SYS Sales and Marketing, a consulting company focusing on the fast-moving consumer goods (FMCG) industry, and consulting and training in sales and marketing. He has 11 years’ experience of marketing consulting and training, and has served over 80 famous global brands and local brands in market research, brand management and marketing strategy.

  • There are 34 provinces, municipalities and autonomous regions as well as 660 cities in China.
  • As the country with the biggest consumer population in the world, China now has 1,339 billion consumers (National ...

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