O'Reilly logo

Shopper Marketing, 2nd Edition by Ville Maila, Markus Stahlberg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

The three shopping currencies

HERB SORENSEN

Dr Herb Sorensen is scientific advisor to the retail and shopper practice of TNS Global, as well as serving as Adjunct Senior Research Fellow for the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Since the late 1970s, his market research has focused on shoppers at their points of purchase, capturing their behaviour, motivations and perceptions.

Retailing is a relationship business

Retailing is all about bringing people together with the things they want and need. It has always been at the cutting edge of social evolution – and always will be. To really understand retailing, it is helpful to think of it in relationship terms. That is, to think in terms of ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required