Contents
Chapter 1 REAP (Retail Ecosystem Analytics Process)
Utilizing REAP to Deliver Consistent Results
Chapter 2 Measuring Marketing at Retail in Supermarkets
Phase One—POPAI’s Channel Studies
Chapter 3 Measuring Marketing at Retail in Convenience Stores
Learning One: Retail Marketing Execution Techniques Concentrated
Learning Two: Marketing Messages Concentrated
Learning Three: Huge Premium for Excellence
Learning Four: Brand Size Drives Outpost Display Activity
Learning Five: Category Response Varies Widely by Message Location
Learning Six: Borrowed Interest Has a Disproportionate Impact on Smaller Brands
Learning Seven: Strong Brand Expression Significantly Outperforms ...
Get Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.