Praise for Shopper Intimacy
“Retailers have long had an advantage influencing the customer experience, and today the advantage grows with improved access to individual customer data. Shopper Intimacy is a wonderful book to help brands and retailers understand how to excel in engaging and winning consumers and increasing sales.”
—Tom Collinger, Associate Dean,Medill School at Northwestern University, and Department Chair,Integrated Marketing Communications
“With the evolving channel landscape continuing to get more complex, Rick DeHerder and Dick Blatt make an incredible drive to organize both a practical guide to shopper marketing while providing new quantitative insights, approaches, and tools to effectively define shopper marketing ROI versus ...
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