3 Project Development (a.k.a. Preproduction)
Having a Clear Goal
Many things in this world are universal. Most successful companies have a strong and clear business plan, most great Hollywood scripts start as well-plotted outlines, and almost all great shoots begin with a clear goal.
The concept is simple: know what you’re going to shoot — or at least what you hope to shoot — before leaving the office or house. I find that although storyboards and scripts may be overkill for many simple shoots, a shot list in outline form of what I intend to capture usually makes a significant difference. Once you arrive at your location and begin shooting, whether it’s a full-blown action-sports commercial or just shooting a contest for fun, it’s very easy to ...
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