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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 31Shopping Carts and Payment Solutions

Chapter Objectives

  • Learn what shopping cart software is.
  • Know what you should look for in shopping carts.
  • Know your payment solution options.

A good opening question for this chapter is, “How are you going to get paid?” In other words, how are you going to transact a sale with your online customers? As I shared in Chapter 28, you can choose an all-in-one solution that will do everything for you, but if you are setting up and hosting your own website, you’ll need to look into how you’ll collect payment.

If your needs are very simple, i.e., you’re selling only one video or a single video course, you can set up a PayPal account, put a PayPal Buy Button on your site, and you’re done. However, if ...

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