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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 29Membership Programs

Chapter Objectives

  • Understand what membership sites are and how you can use them.
  • Learn about evergreen and drip sites.
  • Learn common ways to encourage people to subscribe.
  • Become aware of things to look for in membership site software.

How would you like to make $19 per month for creating and sending an online video out to a subscriber? That doesn’t sound all that lucrative, does it? Now what if you had 1,000 people paying you $19 per month for that same video? That’s more like it!

This is the world of online membership programs also known as continuity programs. It’s an exciting business model and a growing trend. Since several of the people we did case studies on do it with their video products, I felt that ...

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