Chapter 28Building Your Own Website
Chapter Objectives
- Understand your options between building an HTML site and a WordPress site.
- Know what makes a website attractive. Build trust with your website visitors.
I previously stated that you don’t absolutely have to have your own website to sell online. While that is true, I also highly recommend that you do build your own site because you will have more control over every aspect of it. It is also a place where you can establish your brand.
One of the benefits of having your own site is that a talented web designer can make your site look like a million dollars and suddenly you are an international company and people all over the planet can find your “store.” How is a web visitor to know if ...
Get Shoot to Sell now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
