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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 28Building Your Own Website

Chapter Objectives

  • Understand your options between building an HTML site and a WordPress site.
  • Know what makes a website attractive. Build trust with your website visitors.

I previously stated that you don’t absolutely have to have your own website to sell online. While that is true, I also highly recommend that you do build your own site because you will have more control over every aspect of it. It is also a place where you can establish your brand.

One of the benefits of having your own site is that a talented web designer can make your site look like a million dollars and suddenly you are an international company and people all over the planet can find your “store.” How is a web visitor to know if ...

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