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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 26Choosing a Domain Name

Chapter Objectives

  • Gain an understanding of why you’d want Universal Resource Locaters (URLs) for your name, company, and product name.
  • Know how search engine optimization relates to your domain name.
  • Understand why keyword-rich URLs are effective.
  • Know how to easily find options for your URL.
  • Choose a URL suffix the works best for you.

Picking Your Domain Name

If you’ve been around the internet for a while, you’ve probably heard or seen the word “domain name.” It is another word for Universal Resource Locater (URL)—otherwise known as your web address.

If you don’t have a domain name yet, this is where you need to start. The good news is that you can usually pick them up at a great price. They can be ...

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