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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 20Pricing Your Video

Chapter Objectives

  • Learn what goes into determining a price for your video.
  • Calculate the break even point for your video.
  • Learn how perception influences your sale price.
  • Understand the advantages and disadvantages of selling wholesale.
  • Know how to raise your price with Public Performance Rights.
  • Learn how to test your prices.

You’ve probably been mentally toying with the price you’ll charge for your video since you first started thinking about it, right? You can’t help but wonder what you can get for it. It’s fun to fantasize about all the money you’re going to make from your brainchild. I do it too. It’s important and you should do it. In fact, you should be thinking about pricing, your market, and your profitability ...

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