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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 14Basic Camera Shots, Lighting, and Audio

Chapter Objectives

  • Understand the basic shot types and when to use them.
  • Learn to frame and apply the “rule of thirds” to compose shots.
  • Know the basic types of lighting angles you’ll use.
  • Learn some microphone techniques and the importance of using headphones.
  • Learn about basic camera movements.

Basic Shot Types

Here are three basic shots you will incorporate into your video: wide, medium, and closeup. Each one serves a different purpose so think about why you are choosing a particular shot before setting it up.

Wide Shot

Wide shots reveal a lot of information about a scene. You will often want to begin a scene with a wide shot. When I say “wide” I don’t necessarily mean a wide angle ...

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