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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 13Equipment

Chapter Objectives

  • Learn the most important tool for making a great video.
  • Learn what you need in a video camera.
  • Get familiar with concepts such as depth of field, white balance, image stabilization, etc.
  • Know what audio features you should have in a camera.
  • Understand the need for a good tripod.
  • Familiarize yourself with your options in lighting equipment.
  • Discover some editing software available to you and what is required for your computer.

We are living in an amazing age of technological wizardry.

When my production department at the university started shooting videos around 1980, the field production cameras we used were large, heavy, expensive and, to be honest, not all that good.

We initially shot on 3/4″ (U-matic) ...

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