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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 6Budgeting

Know What Your Special Interest Video Will Cost to Produce

Chapter Objectives

  • Learn how to plan your production budget.
  • Understand when you should make a “Go/No-Go” decision based on the projected cost and a realistic projection of sales.

Have you been filling your notebook up with potential video titles, possible partners, notes about contracts and agreements? Good. You have to do all of that to lay a solid foundation for your SIV venture. We’re about to explore the topic of budgets which is the bedrock upon which your video project will be built.

Developing a budget is probably not going to be one of your favorite tasks in this process, but it is definitely one of the most important. You have to know how much this ...

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