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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 2Types of Special Interest Videos

Chapter Objectives

  • Understand the various types of SIVs that you can produce.
  • Choose which type you’d like to pursue first.

If you have never operated a video camera or written a script, the thought of producing a special interest video can be bewildering. Don’t let that discourage you from getting started. When you break it down into logical steps it becomes quite manageable.

We’re going to explore the basic formats you can choose for your SIV, from the simplest possible approach to a fully scripted movie-style production.

You may be the hands-on, roll up your sleeves and get behind the camera type or maybe your goal is to just get it done quickly, in which case it may be wiser for you to hire ...

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