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Shoot to Sell by Kim Miller, Rick Smith

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Chapter 1Special Interest Videos and the World of Video Publishing

Chapter Objectives

  • Understand what special interest videos (SIVs) are.
  • Learn who produces SIVs.
  • Get a better idea of who buys SIVs.
  • See the financial potential of producing SIVs.

What do exercise videos, documentaries, and computer tutorials have in common? They are all special interest videos!

I personally don’t care for the term “special interest videos,” but I’ve struggled to find a better way to describe them and I always come back to that. Take the phrase apart and it is actually an accurate description. They are simply videos that appeal to a special interest. In fact, that’s the name Amazon and Netflix use to describe this broad category.

SIVs are usually differentiated ...

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