Acknowledgments

First, an enormous thank-you to the incredible business leaders whose accomplishments and perspectives are the fabric of Shockproof. We appreciate you for taking the time to share with us your stories and beliefs, and for letting us weave together your lessons so that we and our readers could learn from your successes. You are: John Adams (The Martin Agency), Mark Allan (UNITE), Doug Arnold (Neustar), Mila Baker (The World Bank), Joe Bonito (Bank of America), Kevin Boyle (Boyle & Associates), John Carter (PwC), Jesse Cates (Corning Incorporated), Kathy Chalmers (Sony Music), Larry Clifton (CACI), David Cunningham (Calvin Klein), Susan DiDonato (CommonHealth), Rad Eanes (ECCO), Bob Eady (American Bankers Association), Tamar Elkeles (Qualcomm), Becky Finger (Plato's Closet), Kate Finger (Plato's Closet), Dr. Michael Fleming (Banner Health), Virginia Gambale (JetBlue), Matt Giegerich (Ogilvy CommonHealth), Bill Hackett (Crown Imports LLC), Mark Henderson (Time Warner), Edgar Huber (Juicy Couture), Bob Irwin (Sterling Commerce), Mike Hughes (The Martin Agency), Bruce Jacobson (Crown Imports LLC), Harry Kraemer (Madison Dearborn Partners), Frank Maness (Novartis), Leslie Margolin (Anthem Blue Cross of California), Breck Marshall (Accenture), Ed Meehan (Accenture), Len Lauer (Memjet), Bill McComb (Liz Claiborne), Jim McNulty (NYSE), Louis Montgomery (Serco), Stephen Mooney (Tenet Healthcare), Tom Moran (Heidrick & Struggles), Tracy Noon (Hudson), Bruce O'Neel (T-Mobile), ...

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