Shockproof: How to Hardwire Your Business for Lasting Success

Foreword

In today's business world, shocks are common. Whether the shock is the price of oil spiking to $147 per barrel, a sudden global financial crisis, or a new and disruptive technology, business leaders must prepare for the unexpected or run the risk of becoming obsolete. Of course, it's difficult to be prepared for the unknown. There are so many future scenarios, it is possible for leaders to get lost in "what if?" and lose sight of where they are headed. At Qualcomm, we have worked hard to create a culture that fosters resilience and adaptability. I believe this culture has been instrumental in helping us innovate, overcome obstacles, and capitalize on world-changing opportunities. These themes are at the core of Shockproof: How to Hardwire Your Business for Lasting Success.

Shockproof tells the story of leaders who align business strategy, organization, and talent to achieve and bolster business results. This alignment does not have to start in the C-suite or be assigned to a project leader. Rather, any leader can use an understanding of Shockproofing to more readily accomplish desired outcomes. This book illustrates that better businesses are more likely to emerge when priorities, work processes, and the critical skills of people are continually recalibrated, as conditions change. It is my belief that leaders in any sized organization and industry can benefit from asking themselves two simple questions. (1) How Shockproof is our business, really? (2) What can we do today ...