Appendix C. References and Further Reading
Product Definition
Kawasaki, Guy. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. New York: Portfolio Hardcover, 2004.
Ries, Eric. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown Business, 2011.
Managing Management
Bossidy, Larry, and Ram Charan. Execution: The Discipline of Getting Things Done. New York: Crown Business, 2002.
Drucker, Peter F. The Effective Executive: The Definitive Guide to Getting the Right Things Done, Revised Edition. New York: HarperBusiness, 2006.
Fisher, Robert, William L. Ury, and Bruce Patton. Getting to Yes: Negotiating Without Giving In, Second Edition. New York: Penguin Books, 1991.
Kotter, John P. Leading Change. Boston: Harvard Business School Press, 1996.
Engineering Management
DeMarco, Tom, and Timothy Lister. Peopleware: Productive People and Teams, Second Edition. New York: Dorset House, 1999.
UX
Pruitt, John, and Tamara Adlin. The Persona Lifecycle: Keeping People in Mind Throughout Product Design. San Francisco: Morgan Kaufmann, 2006.
Tufte, Edward R. The Visual Display of Quantitative Information, Second Edition. Cheshire, Connecticut: Graphics Press, 2001.
Williams, Robin. The Non-Designer’s Design Book, Third Edition. Berkeley, California: Peachpit Press, 2008.
Metrics
Goldratt, Eliyahu M., and Jeff Cox. The Goal: A Process of Ongoing Improvement, Third Revised Edition. Great Barrington, Massachusetts: ...
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