Appendix A. 10 Principles of Shipping
You are not the boss—team leads are servants and exist to serve the engineering team.
Start with the user and work outward.
Solve a hard problem that lots of people share, in a unique way.
Bad news is good news (via Jack Welch).
Seek first to understand, then to be understood (via Stephen Covey).
Build the simplest thing that can possibly work.
You ship the software you have, not the software you want.
If you cannot measure it, you cannot improve it (via Lord Kelvin).
You’ll never do the whole job, so first do that which only you can do.
Always Be Shipping.
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