Preface
I originally proposed to write two books at the same time. The first book was designed to address the critical challenges facing our society today, and how apathy, lack of understanding, and broad inconsistencies of organizational commitment were a kind of perfect storm, critically impairing our capacity to solve them. What I wanted to do, in the final analysis, was reenvision how we support causes and address serious issues in the digital age.
The second book would have addressed the challenges being faced by individuals and organizations of all stripes (brands and retailers, political organizations and government, foundations and educational institutions, news media and entertainment, new start-ups and established institutions, etc.) in today’s connected society. I wanted to rethink the ways these organizations ought to operate, interact, and communicate in order to survive (never mind thrive).
In the end, of course, I realized that there is no difference between the set of challenges facing the cause/philanthropy community specifically and those facing society generally.
We Are All in This Together
Addressing serious issues is a team effort. Our shared challenges are pretty clear:
- Technology and the Internet are driving significant changes to our society, and these changes are being felt by everyone. The nonprofit community isn’t isolated from everyone else; causes don’t exist in a vacuum. No product, service, idea, campaign, executive, agency, or leader can operate ...
