CHAPTER 9
Shift Your Game Plan in Supporting Big Issues
Shane Johnson © 2011.
The plan is fail proof! But worse case scenario, there’s a great severance package.
Principles
1. Currently, the nonprofit and charitable community—as well as those who support and benefit from it—does not fully understand that everything has changed as a result of the impact of technology and the Internet.
2. Nobody does. Every sector is struggling to understand the disruptive impact that digital and social media are having on their work, and their audiences.
3. Experiments yield valuable results, learnings, and opportunities for changing and improving future efforts. More is learned from failure than from success.
4. There needs to be greater support for mergers and acquisitions of nonprofits and other groups working to address serious issues, including golden parachutes for their staff.
Mark Cuban is an active investor in leading and cutting-edge technologies. He’s a sought after speaker. He’s a many-times-successful entrepreneur, billionaire, and owner of the NBA’s Dallas Mavericks. He wrote on his blog that “anyone who has started a company has their own rules and guidelines. . . . My rules . . . aren’t just for those founding the companies, but for those who are considering going to work for them as well.” His rules include:
1. Don’t start a company unless it’s an obsession and something ...
