About the Author
Brian Reich is senior vice president–global editor for Edelman Digital. He is responsible for helping to shape the overall editorial vision for Edelman Digital and Edelman.com and lead internal and external thought leadership and knowledge management for the company’s digital practice around the world. He is the author of two books on technology and organizational behavior—Media Rules!: Mastering Today’s Technology to Connect with and Keep Your Audience (John Wiley & Sons, 2007) and the forthcoming Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society (John Wiley & Sons, 2011). Brian contributes as a Fast Company expert, hosts a regular podcast discussion about the impact of media and technology on society and teaches consumer behavior and marketing strategy in the graduate school of communications at Columbia University.
Brian began his career in politics–working on dozens of campaigns around the country. He spent two years as briefing director to Vice President Gore in the White House and during the 2000 presidential campaign. He has spent the past decade providing strategy, analysis, and support to corporations, nonprofit organizations and charities, media companies, and other groups that are looking to solve complex problems. He has held senior roles at leading digital, PR, and public affairs agencies, including Mindshare Interactive Campaigns, Cone Inc., and EchoDitto. He has led projects for many of the world’s largest and most influential ...
