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Sharkonomics by Stefan Engeseth

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Thinking outside the box is much easier when swimming in the sea than in an aquarium. Super predators that have survived over hundreds of millions of years did so because their defence strategy was as strong as their attack strategy.

 

 

 

It may sound ridiculous, but most of today’s market leaders do not have any form of defence! Since market leaders hire me to question their business and attack them I can tell by experience that their defences do not exist (and if it does exist, it is not as strong as they believe). Why does an online search for market leaders only result in finding business websites, and a search for market defence only result ...

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