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Sharkonomics by Stefan Engeseth

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A shark that is predictable will eventually become a victim itself. Endless training combined with superior senses makes the shark an effective and deadly attacker. In business, striking unpredictably can also be the difference between “eat or be eaten”.

 

 

 

Often their prey will think that sharks will not attack in places that seem less than logical, when in fact sharks often attack precisely when and where their prey least expect it. Not expecting a shark attack at certain locations makes the prey less cautious and therefore more inclined to take risks. The Sharkonomics way is to find unexpected and illogical locations to deliver an attack ...

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