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Sharkonomics by Stefan Engeseth

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Most of today’s products, services, corporations and brands belong better in a museum than in the market. Market leaders are far behind in terms of what a transparent market demands. By working with traditional market research they are losing speed and are becoming easy targets for a predator attack.

 

 

 

Why waist energy and time on prey that do not taste good or lack nutrients? Sharks certainly don’t do that. But in the corporate world we seem to waste enormous amounts of resources and time on market research that only result in poor profitability and slow development.

Market research can result in profit in the future, but if sharks operated ...

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