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Sharkonomics by Stefan Engeseth

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When its dorsal fin slices through the water and the predator starts to move around the market leader, decisions will be taken in moments of panic. Most market leaders will not have enough space to enable them to move out of the way of the striking shark. Prey do not move well in a panic situation and will pay the ultimate price for it. A skilled hunter will terrorize its prey with fear; even a rumoured attack will make them lose focus on their business goals.

 

 

 

We all react differently to fear. Some of us freeze, others panic, some simply run away, while others fight back. For sharks fear is the ultimate weapon and they sense it in others ...

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