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Sharkonomics by Stefan Engeseth

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Many of today’s market leaders are old corporations that have built their market share over a number of years. It is often said that it would cost too much to create many of the leading superbrands of today. In many ways that can be true. But since most of these old corporations are stuck in history, and are unfamiliar with new market opportunists, their defences are particularly weak against attacks from the future.

 

 

 

Most corporations are either stuck in history or not learning from it. Many of today’s employee reward systems are built on short-term profits and returns. This pattern inspires leaders and CEOs to believe that corporations ...

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