CHAPTER 9
BUILDING A KNOWLEDGE JAM PRACTICE
“Building a Knowledge Jam Practice” shows how to define, sell, staff, launch, and evaluate a Knowledge Jam program. You’ll also find frameworks to model your Knowledge Jam business case. I invite you to explore how to integrate Knowledge Jam into a larger KM or innovation strategy. And I propose Knowledge Jam facilitation—with its strategizing, planning, eliciting, and motivating—as a leadership developmental opportunity.
“We don’t make money when our planes are on the ground.”
SOUTHWEST AIRLINES
So it is with knowledge: the ROI for capturing knowledge is zero (or worse) if it isn’t in motion. In an economy where market dominance is fleeting and corporations, governments, and non-profits seek more work ...
