Chapter 9
Digital Asset Management
What's in this chapter?
- Understanding the components
- Designing digital asset management solutions
- Implementing digital asset management taxonomy
- Managing the content storage
- Tuning performance for digital assets
A digital asset is defined as a graphic, audio, or video file or other fragment of rich content that is used by an organization. Digital asset management (DAM) is the process of managing the life cycle of this special content.
Years ago, it was believed that no single application would provide a complete content management system that could serve as the broad-spectrum solution that SharePoint 2010 has become today. Surely the same platform that provides web content management (WCM) capabilities could not also serve as a DAM system. Indeed, Microsoft has accomplished this feat with SharePoint 2010. SharePoint's infrastructure provides for storage, retrieval, governance, and life cycle management of digital assets. Going beyond the standard content management capabilities, SharePoint Server 2010 provides special out-of-the-box components such as the asset document library, site columns, content types, and Web Part components that facilitate management of graphic or multimedia assets. Of course, SharePoint workflow rounds out the feature requirements of any good DAM system.
Entire books have been written about DAM concepts. While space limitations prevent this chapter from a deep discussion of DAM theory, it does provide guidance for implementing ...
