Chapter 10
Managing Search Keywords for Site Collection Administrators
SharePoint search can be a powerful aid to users in discovering and working with information. One problem with it, though, is that it can return a lot of results, leaving the user to find a needle in a haystack. SharePoint provides several features to help site collection administrators reduce the number of results and help users find the information they need. Keywords and Best Bets can help. Many different terms can be used for the same search, for example annual leave, holiday, and time off. Keywords and Best Bets enable you to associate several terms with a standard term producing relevant results. This process can also be used for more technical terms, again helping users to find relevant information.
Keywords and Best Bets are fairly easy to configure in SharePoint; the hard part is coming up with the right terms to use. For example, how many different terms can be used instead of financial report? Workbook, spreadsheet, cost analyst, and project budget are all terms someone might use when searching for company financial information. Fortunately SharePoint 2010 can help by suggesting Keywords based on your users' search habits. This feature is available as part of the Web Analytics Reports feature, and you can access it from the Manage Keywords page. Monitoring the feature will help you understand what your users are searching for and assist you in building a solid search strategy. Keywords and Best Bets ...
