SharePoint 2013 WCM Advanced Cookbook

Using a search query rule to promote an item in search results

Search indexers use complex algorithms to determine the order in which items should return in a search query. The factors include the number of times an item is linked to by other pages or items, the frequency of a keyword in the item, and the author of the item. As a result, it is not uncommon for items that are very important, but only use a particular keyword once or twice, to not appear at the top of the search results. For instance, a human resources site may have a number of blog posts and announcements related to retirement accounts. In addition, the site may have a document simply named Retirement Account Enrollment. When searching for information about retirement accounts, ...