Configure Authoritative Pages
The order in which pages are ranked in SharePoint search results is determined by many factors, such as ratings, social tagging, and click-through totals. However, these criteria are not under central control to help determine what rankings a page will have and can make the results unpredictable.
Another factor that SharePoint uses is the distance, in clicks, that a page or document is from the root page in a site. Typically, the root page is the page used as the intranet portal or Internet site home page; however, any page can be designated as the root for index ranking purposes. Multiple pages can be considered authoritative for ranking purposes and all pages will be ranked in descending order based on how far ...
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