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Share This! by Deanna Zandt

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3 We Are What You Share

YOUR PARTICIPATION in social media is much more than just the individual bits you choose to share. As the online universe expands and merges with our offline lives, a whole ecosystem has emerged. Each of us has a role in that new environment, whether or not we’re aware of it, and what we choose to do with our roles ultimately will make or break the health of the social networking ecosystem.

Within that ecosystem, a number of elements are required to keep it in good health: generosity, identity, empathy, and authenticity. When one or more of these are lacking from your participation (how you share), the overall picture of what you’re about suffers, as does your ability to influence others and make change. Furthermore, your ...

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