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Share This! by Deanna Zandt

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1 The Power of Sharing

SOMETHING FUNDAMENTAL about change has not changed at all: Stories still come first. Before any change happens, online or offline—before you get your phone banking, your petitions, your door knocking, your lobby days, your e-mail campaigns, your anything—change starts with stories. Our stories. Storytelling has been the most powerful building block for social change since the beginning of time—think about how long humans have been sitting around the campfire telling each other what’s going on. Social networking gives us unprecedented power to share our stories with more people than we ever imagined.

What happens when you tell stories? Two magical things: You build trust with other people in your network, and from there ...

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