List of Contributors
| Brian Solis | Principal, Altimeter Group |
| Rob Brown | Managing Partner, Rule 5 |
| Stephen Waddington | European Digital & Social Media Director, Ketchum |
| Dom Burch | Head of Social Media, ASDA |
| Robin Wilson | Social Media Director, McCann Erickson |
| Ged Carroll | Digital Director, Burson-Marsteller |
| Kate Matlock | Digital Strategist, Ketchum |
| Adam Parker | CEO, Realwire |
| Dr Mark Pack | Head of Digital, Blue Rubicon |
| Sharon O'Dea | Senior Manager, Online Communications, Standard Chartered Bank |
| Paul Fabretti | Head of Social Media, Telefónica UK |
| Michael Litman | Senior Social Strategist, AnalogFolk |
| Russell Goldsmith | Digital & Social Media Director, markettiers4dc & How To TV |
| Stephen Davies | Senior Consultant, 33 Digital |
| Scott Seaborn | Executive Creative Director, XS2 |
| Dan Tyte | Executive Director, Working Word Public Relations |
| Matt Appleby | Managing Director, Golley Slater PR Wales |
| Kevin Ruck | Co-founder, PR Academy |
| Hanna Basha | Partner, PSB Law LLP |
| Chris Norton | Director, Dinosaur PR |
| Becky McMichael | Head of strategy and innovation, Ruder Finn UK |
| Rachel Miller | Director, All Things IC |
| Stuart Bruce | Founder, Stuart Bruce Associates |
| Richard Bailey | Lecturer in Public Relations, Leeds Metropolitan University |
| Jane Wilson | CEO, CIPR |
| Julio Romo | Founder, twofourseven |
| Jed Hallam | Social Director, VCCP |
| Katy Howell | Managing Director, immediate future |
| Gemma Griffiths | Managing Director, The Crowd & I |
| Philip Sheldrake | Managing Partner, Euler Partners |
| Richard Bagnall | Director of Insight and Analysis, Gorkana |
| Drew Benvie ... |
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