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Share This Too: More Social Media Solutions for PR Professionals by Stephen Waddington, Rob Brown, Chartered Institute of Public Relations

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Chapter 12

Mobile Media

Stephen Davies

The mobile revolution is upon us. All day and each and every day we carry around with us powerful mobile computers that have more processing power than a desktop PC had only a few short years ago. Technology waits for no one and we have only skimmed the surface of the possibilities of this revolution as consumers rely on these increasingly powerful and ever-present devices. Today's smartphone is not primarily a phone and with its range of communication features has reduced the time we spend making actual calls. Tomorrow's smartphone will be like a third brain, with superior data-driven intelligence and more personalized and real-time information than we once thought imaginable.

Imagine yourself ten years ago with the mobile phone you owned at the time. You could talk, text and perhaps had the addictive Snake game on your Nokia. The more advanced may have owned a cameraphone producing low-quality pixelated images that seemed almost impossible to download.

Then again, in 2003 you may not have owned a mobile phone, as only 64% of the UK adult population did.107 It's taken for granted now but at the time the mobile internet was unknown to most people and used only by those who could afford the high browsing fees. Even the once iconic Blackberry was still in its infancy and only used by a select group of people, mainly those of the suit-wearing corporate variety.

Fast forward ten years. Blackberry came and almost went; mobile internet data costs ...

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