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Shaking the Skies by Giovanni Bisignani

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CHAPTER ONE

Why Me?

Background and arrival at IATA

A change of heart

This is a book about change, about its challenges and the talents necessary to drive it through. Specifically, it is about changing the world’s most important and event-shaping industry—aviation. Some of these changes will have been noticed by the passenger while others concentrated on back-end industry processes. For every change, flying has become safer, easier and a lot more enjoyable.

It’s as well to start with perhaps the greatest change of all, the one that starts the ball rolling. Although I had never given a categorical “no” when asked if I was interested in the role of Director General and CEO of the International Air Transport Association (IATA), I had not jumped at ...

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