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Seven Steps to Leading a Gender-Balanced Business by Avivah Wittenberg-Cox

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6

The Gender Bilingual Organization

Most executive teams I work with would prefer to skip over most of what we have just covered and get directly to the “doing” of an action plan. But it doesn’t make sense to jump into initiatives before the company’s leadership has worked to reach agreement and alignment on goals, drivers, focus, and urgency.

Half the work is to get companies to pause before they push. Gender-balancing talent and market strategies takes a few consecutive years of proactive management focus and drive. The result can be transformative on a global level. If done ineffectively, though, it can be divisive and distracting, alienate customers, or cause an unintended brain drain of one gender or the other.

Management understanding and ...

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